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Timeless Treasures

Brand Identity and Packaging Design for La Boutique
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La Boutique is a fifty-year old, fine arts and crafts, family-run business, based in Delhi. We crafted a new, luxurious and elegant identity that celebrates the handcrafted beauty of La Boutique products and their promise of quality and authenticity. 

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Packaging solutions for La Boutique were created for a variety of fine art and craft objects, from jewellery and miniature paintings to marble art and furniture. A personal story found its way into the identity for this family owned establishment. The motif used in the La Boutique pattern, was inspired by an intricately carved antique silver box, owned and cherished by the family. 

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Detail of the pattern highlighting the monogram and product tags