In its most simplistic view a Luxury Brand is characterised by 3 things: premium craftsmanship, an equally premium price-point, and exclusive access. While the idea of premium craftsmanship has remained largely unaltered, notions of affordability and exclusive access have undergone significant change. For one, purchasing power has boomed—wallets are fatter, credit limits higher, as is the willingness to serve the heart’s desires. Secondly, new windows of access have enabled wider reach—the enthusiastic entry of luxury brands into emerging markets, online shopping avenues, and the prolific global traveler who is a happy shopper. Both these boundaries of luxury have evolved to become more agile, and luxury brands that continue to be relevant to our time have arrived at their unique balance of inclusive exclusivity.
In a family composed of poets, writers and actors, the only thing establishing me as the ‘creative’ one is that I am a communication designer by education. The rest must save their artistic sides for whenever they are not studying or practising medicine.
Thus it wasn’t surprising when my sister, exposed as she always is to terribly designed medical textbooks, did a double-take on sighting actual beauty in one of them. And, seeing how such an observation is of little use in her day-job, handed it over to me to professionally examine (read: gawk at uncomprehendingly.)
That is how I ended up holding the Atlas of Human Anatomy, or what Frank Netter called his ‘Sistine Chapel’. Through it, I was introduced to what became the subject of my presentation at Show & Tell #16… his intriguing life and game-changing art.
There is always much more than meets the eye at briefings for branding projects. And hence the need to put on your finest investigative hat, at these very first meetings. This analogy, it’s quite elementary really.
Somewhere towards the end of 2015, I came onboard with OML to guest-curate the Design stream for the third edition of the Coalition, an effort to look collectively at the creative industries and kickstart conversations around it. My interest was piqued with the mandate to not showcase the best that we have to offer as an industry, but rather to kickstart conversations on the bits of practice that may not be the glory of our wins, but more the challenges and questions that practising design raises on a day to day basis. Essentially the brass tacks, the small niggling doubts and the business of practising.
If there’s one word that has overshadowed the ‘storytelling’ stream of design consciousness this year it has to be ‘making’. If you’ve been following us on Facebook & Twitter, it is likely you’ve been subjected to our year-end countdown—#MakingOf2015. In the manner that designers, brands and the world are celebrating ‘making’, the connotations are multifarious—sometimes it is about pride, at other times about discovery by doing and so on. But this post at the end of the year, is not about all of these. It is about our view of making and why it excites us. It is about making meaningful.
A quick-roundup of what transpired at this month’s edition of Show & Tell Saturday, the 13th in this series at the studio.
Dhvani Behl / Flora by Fauna
The session kicked off with artist and print-maker Dhvani Behl talking about her journey from a child who never thought she could draw (well) to a print-maker who just debuted with her solo show in September this year. I first saw actual samples of her work at her debut exhibition titles Enso: The Language of a Printmaker at the Alliance Francaise in Delhi.