Smarter by Design
In 2017 we worked with the founding team to create Opfin, a cloud-based payroll management product, from the ground-up. With Opfin, our focus was simple—create clarity, differentiation and presence in the fintech segment—with rapid iteration & prototyping. We created naming, messaging, visual identity, communication design & inputs for branded product experience.
The brand world of Opfin builds on authority cues from financial services & institutions, adding vitality and inclusiveness of the tech-smart platform. The resultant identity is sharp, simple and crisp—promising a better, cleaner and more intelligent management of payroll operations.
![small-banner](https://www.codesign.in/codesign/wp-content/uploads/2020/09/Codesign-Opfin-images-01.jpg)
![our-work-banner](https://www.codesign.in/codesign/wp-content/uploads/2020/09/Codesign-Opfin-images-03.jpg)
![our-work-banner](https://www.codesign.in/codesign/wp-content/uploads/2020/09/Codesign-Opfin-images-04.jpg)
![small-banner](https://www.codesign.in/codesign/wp-content/uploads/2020/09/Codesign-Opfin-images-05-Illustration.jpg)
![our-work-banner](https://www.codesign.in/codesign/wp-content/uploads/2020/09/Codesign-Opfin-images-07.jpg)
![our-work-banner](https://www.codesign.in/codesign/wp-content/uploads/2020/09/Codesign-Opfin-images-09.jpg)
We worked on developing key pieces of marketing & user communication, including the product website in collaboration with Thoughtput for front end design development.
![small-banner](https://www.codesign.in/codesign/wp-content/uploads/2020/09/Codesign-Opfin-images-06.jpg)
In November 2019, Opfin was acquired by RazorPay.