The Voice of a Festival
Identity for Serendipity Arts Festival 2019
The Serendipity Arts Festival is one of the largest public, multi-disciplinary arts festivals in South Asia. We designed the Festival Identity for the 2019 edition.
The identity provides a vibrant voice to match the profusion of the festival, with 7 days, 7 disciplines, 14 curators, and 100+ performances, exhibitions & workshops. Infused with joy and warmth, it is characteristic of the festival mandate—Open to All. Served by a toolkit of colours, typography treatments, graphic elements & layout grids, the identity system is designed for infinite, festive expressions.