Small brands, Big lessons.
A Matter of Trust
Don’t follow the trend; Don’t reject the trend.
Brand Identity & the Ever-After Challenge
Identity, Design & Life
To consider identity in design, is to consider the role of design in life itself. A product of function and use, design is in many ways a tangible reflection of time. Therefore the story of identity in design is also, a story of our times.
#MeToo: A Visual Gut-Punch
As graphic designers, we know how potent a picture can be. We thrive (and survive) on it. Visuals have long since been powerful vessels of community sentiment, be it ‘designed’ imagery, or simply moments captured in time.
And for all that, there’s something about reading #metoo in the deadpan system fonts of Facebook and Twitter that stops me in my tracks. In the same text space where people share their bathroom musings and culinary exploits and gym updates, millions of people have written #metoo. No sombre black & white graphic, no zeitgeisty filter for profile pictures— nothing.
The Things I Don’t Know Give Me Comfort
At a meeting the other day, a client painted a verbal Euler diagram of two sets: what he knows he doesn’t know, and what he doesn’t know he doesn’t know. He spoke of the former set as a more fathomable space, given its finite nature.
I, however, got to thinking how both of these sets, or rather, the existence of both these sets is a singular source of comfort for me. Also, I felt it only fair to temper the Codesign blog, bursting as it is with musings drawn from formidable experience, with a healthy dose of zero insight from a fresh graduate.
