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Symbiotic Business

Brand Mark for Luxor Business to Business

The brand mark designed for Luxor B2B (business to business division) celebrates the division’s symbiotic relationship with its business clients. The symbol employs a clever play of the letterform ‘B’ to create the illusion of a double-sided pencil that also represents Luxor’s primary area of operations (writing instruments). The symbol provides a fresh identity to the Business-to-Business division—distinct from Luxor’s customer-facing offerings.