Symbiotic Business
The brand mark designed for Luxor B2B (business to business division) celebrates the division’s symbiotic relationship with its business clients. The symbol employs a clever play of the letterform ‘B’ to create the illusion of a double-sided pencil that also represents Luxor’s primary area of operations (writing instruments). The symbol provides a fresh identity to the Business-to-Business division—distinct from Luxor’s customer-facing offerings.
