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Fresh Fashion, Everyday

Brand Identity for LimeRoad

LimeRoad is one of India’s fastest growing social shopping platforms. 
Built as social discovery platform, it encourages bold, fearless expressions of individual style & identity.

The existing LimeRoad branding was fragmented across diverse product genres and offer-led communication, lacking in a core, recallable identity for the platform.

Codesign worked with LimeRoad to create a visual activation of its spirit as an energetic, social fashion broadcaster. We developed a brand design system that captures effortless style across segments, at the lightning pace of new fashion everyday.

Championing Lime as a brand colour evokes the electric energy of the platform and serves as a brand identifier through simple, bold execution system. It’s bold, it’s beautiful and always fresh as Lime.