Case Studies

The Craftmark is an initiative of AIACA to certify genuine Indian handicrafts and link craftspeople with mainstream markets. The Craftmark catalogue for 2007–2008 is a vivid showcase of handcrafted products from a range of producer groups. The catalogue uses a flexible yet invisible grid to create a dramatic composition of products, ensuring the details of technique, design and material are clearly visible. Apart from the design of the publication, we created a robust format for categorising product information and were responsible for the photography in the catalogue.