Inspiring Environments for Business
In a pan-Indian market that is to the top with businesses providing similar offerings, Incube differentiates itself with its commitment to providing workspaces that inspire excellence. The visual identity represents Incube’s fundamental assurance of providing organized infrastructure to small and big businesses, helping them to grow. The symbol is conceived as an ordered representation of the desire to grow, that Incube shares with all its client businesses.
The identity was conceived as malleable for future representations of ideas of growth that would be relevant for different businesses housed in Incube. In further applications the identity was adapted to visual forms and ideas that were pertinent to context/usage, like items of personal or group use, leisure moments etc. Together, the collaterals support Incube’s promise to provide inspiring environments for client businesses.
As a boutique chain, each location demonstrates a different translation of the brand in the design of its spaces and environments.
As an extension of the visual branding exercise in space, the idea was to build common, visual and conceptual environmental elements that could inspire work and values of all individuals and businesses, housed within Incube. Navigational signages occupying prime areas of focus afforded visible canvasses to do so. Navigational signage within the business center was conceived to illustrate the shared desire to grow through related concepts of organization, that are found in living patterns of growth & progression from the natural world. Signage materials and processes were selected keeping in mind the visual and architectural ecosystem that they were a part of. Custom illustrations for concepts, informative floor directories and ambient graphics were designed as part of the environmental graphics.
This ability to build and manage 'living' work environments became the heart of environmental graphics for the Centre's newly furbished building in Delhi's prime commercial real estate. The Centre was conceived of as a meta-ecosystem, housing diverse individual habitats at each floor. Large illustrated murals bring to life the intricate web of living organisms in each habitat. The giant artworks reconfigure to form smaller signage units throughout the building. Examples of natural adaptation and innovation were selected from each habitat to create informative, graphic partitions on the extensive glass surfaces.
Awards: Kyoorius Design Verdict, 2007. Best of Show, Best of Category