Craftmark Catalogue 07–08
Publication Design for the Anual Craftmark Catalogue
The Craftmark is an initiative of AIACA to certify genuine Indian handicrafts and link craftspeople with mainstream markets. The Craftmark catalogue for 2007–2008 is a vivid showcase of handcrafted products from a range of producer groups. The catalogue uses a flexible yet invisible grid to create a dramatic composition of products, ensuring the details of technique, design and material are clearly visible. Apart from the design of the publication, we created a robust format for categorising product information and were responsible for the photography in the catalogue.