Starting in the mid-2000s, the picturesque town of Bhopal, capital city to one of India’s largest states, has seen a significant surge of investment by the private and public sector in industrial and educational infrastructure. The impact of this surge, amongst other things, has been prominent on the burgeoning real estate market. As the market grows, so does the consumer—in terms of expectation and choice. It was in this climate of growth, that we were commissioned to design the brand identity for Global Mega Ventures, an upcoming real estate developer, with strong roots in Bhopal. We designed a robust, modern identity that reflects the progressive approach of the brand, and evokes trust and confidence in their ability to deliver. The new face of the brand has helped GMV establish its presence and a trustworthy, strong image in the crowded, semi-organised sector in Bhopal. With the entry of bigger pan-India brands into Bhopal, the new identity helps GMV hold its own as a high-quality, modern home-grown brand.