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Analogic 03: Being Sherlock & Tackling Branding Briefs

There is always much more than meets the eye at briefings for branding projects. And hence the need to put on your finest investigative hat, at these very first meetings. This analogy, it’s quite elementary really.

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Talking Design @ Coalition 3

Somewhere towards the end of 2015, I came onboard with OML to guest-curate the Design stream for the third edition of the Coalition, an effort to look collectively at the creative industries and kickstart conversations around it. My interest was piqued with the mandate to not showcase the best that we have to offer as an industry, but rather to kickstart conversations on the bits of practice that may not be the glory of our wins, but more the challenges and questions that practising design raises on a day to day basis. Essentially the brass tacks, the small niggling doubts and the business of practising.

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Making Meaningful

If there’s one word that has overshadowed the ‘storytelling’ stream of design consciousness this year it has to be ‘making’. If you’ve been following us on Facebook & Twitter, it is likely you’ve been subjected to our year-end countdown—#MakingOf2015. In the manner that designers, brands and the world are celebrating ‘making’, the connotations are multifarious—sometimes it is about pride, at other times about discovery by doing and so on. But this post at the end of the year, is not about all of these. It is about our view of making and why it excites us. It is about making meaningful.

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Show & Tell Saturday #13

A quick-roundup of what transpired at this month’s edition of Show & Tell Saturday, the 13th in this series at the studio.

Dhvani Behl / Flora by Fauna

The session kicked off with artist and print-maker Dhvani Behl talking about her journey from a child who never thought she could draw (well) to a print-maker who just debuted with her solo show in September this year. I first saw actual samples of her work at her debut exhibition titles Enso: The Language of a Printmaker at the Alliance Francaise in Delhi.

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We are Hiring

We are hiring, and here's everything you need to know.
5 things about us.

One. We make sense of the world around us with design. Here’s How.

Two. We partner with fearless brands & change-makers in India. Our Work.

Three. We work as a team with diverse skills and collaborative exchange. Team, Facebook.

Four. We engage with and value in equal measure, strategy, content and craftsmanship. Read this & this.

Five. We work on commissioned projects and self-commisioned initiatives, like Dekho & Rising.

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Ryman Eco & Being Part of the Conversation

—The Hindu, March 30, 2014

Back in March 2014, a Indian-American teen claimed, to great media fanfare, that the US government could save ink and therefore resources and money by switching typefaces. What seemed a rather clever suggestion on the surface was quickly shot down by the type design community, and though we can commend a 14 year old boy for having his ideas and heart in the right place, the professionals, it turns out, had a point. It also turned out that this was neither the first time anyone had thought about typefaces and ink consumption, nor was this the first time someone had meticulously studied the differences between typefaces with respect to this issue.

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Analogic 02: Salads & Project Teams

The thing with salads is, that they never really turn out exactly the same as the last time you made it with the same ingredients. Which brings me to project teams and the exciting proposition that together all the members can create something brand new, each time. But some salads turn out better than others, as do project teams. Here’s a quick list of what to look out for.

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Analogic 01: New Clients & Dating

Disclaimer: This post, on account of its title may read as a how-to-date-a-client. Apologies for the disappointment some of you may experience in the next half of this sentence, for it is NOT. It is however, the first of many in a series of short posts (one hopes) on on ways of looking at design practice, with real world/life metaphors. Because let’s face it, design is really a life choice of sorts.

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