What (Really) Makes a House
House This! was launched as a home furnishings brand with cheerful products targeted at the young, urban household. For the brand identity we worked with the idea that houses are not built with or lived through objects and material possessions, but with people—their moods, feelings and emotions. A set of 4 emotive icons, come together to make the core identity, and disperse to combine in playful formations for brand touchpoints like retail and packaging.