Voicing a Sensibility
Brand Identity for Lines+
In a holistic brand identity creation effort, we helped name, articulate and create a distinct presence for Lines+, a new furniture & lighting retailer, bringing premium international brands to discerning buyers in Ahmedabad. The sophisticated, yet vibrant identity system highlights the contemporary, urban sensibility of the product selection, and establishes clear distinction in a marketplace crowded with generic and opulent visual communication. The identity enables Lines+ to establish its own voice in curation and communication, while housing multiple international brands under its retail umbrella.