The Joy of Learning
To announce the launch of preschools by iDiscoveri, we created illustrated print collateral communicating their unique child-centric approach to learning. Inspired by Howard Gardner's Theory of Multiple Intelligences, the iDiscoveri approach celebrates the unique talent inherent in each child. The outer side of the designed leaflet opens into a vibrant illustration of a garden full of children, each exploring and learning in their own way, while the inside was designed for crisp communication of the iDiscoveri process and experience to parents. We worked with popular children's illustrator—Priya Kuriyan on the illustrations, to build memorable characters that would stand-out against generic photographic images of children commonly used in the sector. Long beyond the launch phase, these distinctive characters continue to appear in the preschool's promotional communication material.