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Cleaner & Smarter

Brand Identity for Shubhram—Hospital Linen Management
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Background

Improper cleaning and handling of surgical gowns, bedsheets, doctors’ and nurses’ uniforms and other fabric used as part of hospital services, collectively referred to as hospital linen, is a leading cause of hospital-acquired infections in India. Most Indian hospitals, whether private or public, typically manage their linen internally, with average to low efficiency, leading to a high risk of contamination. Shubhram was founded to address this specific need—to provide exceptionally high level of hospital linen management and disinfection.

Founded by medical practitioners, in partnership with Servizi-Italia, Europe’s leading integrated service provider for hospitals, Shubhram provides a holistic linen management service, ensuring effective disinfection, and preventing cross-contamination on-site and in-transit. Their ‘Clean Chain’ accomplished through robust tech and service intervention, sets a new standard for hospital linen management in the country.

Shubhram commissioned Codesign to help create a clear articulation of this underserved aspect of healthcare, and design brand identity to carry its communication impactfully.

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Finding the Brand Voice

Shubhram’s core differentiator was the founders’ background and experience in healthcare both in India and internationally, giving them a unique & informed insight into the technical factors that govern effective disinfection, and awareness of the real-world scenarios in which linen is stored, handled, and used. This sector-specific knowledge became the starting point for brand design.

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Brand Design

Shubhram’s visual identity was developed to communicate the the precision and superiority of process and delivery offered by the brand. The sharp and distinctive Sparkle symbol acts as a sign of assurance and authority across a simple and stark language of ‘clean’. The brand colours and design of communication, cue the brand’s medical context and high degree of professionalism. The conscious minimalism of design & tone of voice, conveys the confidence that Shubhram brings, to serve large and complex healthcare organisations with ease.

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