With new technology products, the challenge often is to create a clear and consistent brand experience that enhances functionality. All of this, through successive iterative phases that complement development and fundraising efforts.
Zip Phone was developed to better existing free calling experiences through seamless integration of contact information between the app & phone. An early version of the app was selected for mentorship under the influential Y-Combinator program. During this period, as the app took firmer shape as a product, we worked on a simple but striking app identity and graphic user interface to match.
In January 2014, Zip Phone was acquired by Hike, a fast-growing messaging app based in and designed for India.