Smarter by Design
Brand Identity for Payroll Management Product
In 2017 we worked with the founding team to create Opfin, a cloud-based payroll management product, from the ground-up. With Opfin, our focus was simple—create clarity, differentiation and presence in the fintech segment—with rapid iteration & prototyping. We created naming, messaging, visual identity, communication design & inputs for branded product experience.
The brand world of Opfin builds on authority cues from financial services & institutions, adding vitality and inclusiveness of the tech-smart platform. The resultant identity is sharp, simple and crisp—promising a better, cleaner and more intelligent management of payroll operations.
We worked on developing key pieces of marketing & user communication, including the product website in collaboration with Thoughtput for front end design development.
In November 2019, Opfin was acquired by RazorPay.