Euler Motors is a mobility tech startup, committed to the democratization of the electric revolution in India. With innovative mobility solutions custom-made for India, Euler is creating superior alternatives to traditional mobility, while eradicating barriers for mass adoption of EV-s in India. Codesign’s partnership with Euler, was born out of the ambition to build a brand that could grow from a challenger to a trusted alternative at scale.
Brand Articulation & Identity Design
The brand identity for Euler focussed on establishing a clear and consistent voice for the brand in the fast growing EV segment. In line with the brand’s ambition for mass adoption, the new brand language establishes the commitment to clarity, simplicity and reliability—while marking a refreshing change from the traditional automotive sector. With a compact brand toolkit which is designed for smart deployment, Euler today has consistent presence across its rapidly growing ecosystem spanning vehicles, software solutions, charging stations, dealerships, training programmes and more.