LimeRoad is one of India’s fastest growing social shopping platforms. Built as social discovery platform, it encourages bold, fearless expressions of individual style & identity.
Fresh Fashion, Everyday
The existing LimeRoad branding was fragmented across diverse product genres and offer-led communication, lacking in a core, recallable identity for the platform.
Codesign worked with LimeRoad to create a visual activation of its spirit as an energetic, social fashion broadcaster. We developed a brand design system that captures effortless style across segments, at the lightning pace of new fashion everyday.
Championing Lime as a brand colour evokes the electric energy of the platform and serves as a brand identifier through simple, bold execution system. It’s bold, it’s beautiful and always fresh as Lime.
