Daddy Cool is a new campaign by Sesame Workshop India supported by HCL Foundation. It encourages fathers in India to play an active role in parenting young children. We created the campaign identity to celebrate fathers who roll up their sleeves and jump (or fly) right in!
True to the Sesame universe, the campaign identity is bold, bright and most importantly, as warm as Louie’s* hugs. Keeping in mind the multi-channel execution of the campaign, the identity toolkit is designed to be playful and amplify messaging across media.
*Louie is Elmo’s #DaddyCool :)