Crafting a Story of Growth
Jacob Ballas Capital India Pvt. Ltd is a non-banking finance company founded in 1995, focused on private equity advisory services. We were commissioned to redesign the identity for Jacob Ballas, in an effort to create an authentic representation of their experience and mettle. To understand what made Jacob Ballas Capital distinctive, we spent time talking to internal stakeholders and a selection of companies and clients from their portfolio. What emerged as a persistent quality across our conversations was the group’s personal investment and attention to detail. This was a significant learning, as it built greater trust and equity for JBC in comparison to interactions with larger, prominent players in the sector. And therefore, in the design of the brand identity, the personalised attention to the smallest details, became the big idea. The resultant identity illustrates progressive, analytical growth through a highly crafted process and reflects the company's vibrant energy and commitment.